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Prepared by · Studio Kaiso
Phase 01
Three Little Birds Nursery
Month 1
Phase 02
Management Platform
Months 2-3
Phase 03
Nursery Rollout
Months 4-6
Future
Marketing Hub
Not quoted
Where You Are, And Where This Takes You
01
First Impressions
Parents form opinions before they visit. The current site does not reflect the quality of care already being delivered.
A digital presence that matches the standard of your nurseries.
02
Mobile Experience
Most parents search on mobile. An experience that feels difficult to use on a phone creates friction at the first point of contact.
A fast, clear mobile experience that works the moment a parent finds you.
03
Enquiry Generation
Unclear pathways and missing calls to action mean interested parents often leave without getting in touch.
Clear enquiry journeys that convert visits into genuine leads.
04
Brand Consistency
Each location currently presents itself differently, making the group feel less cohesive than it is.
Group-wide consistency that builds trust and reinforces the brand across all sites.
05
Ease of Updating
Making simple content changes often requires external help, creating delays and unnecessary cost.
A straightforward content system your team can manage without technical support.
06
Long-Term Scalability
The current setup was not designed with multiple locations in mind, limiting what is possible without significant rework.
A shared digital infrastructure designed to support future growth across the group.
Why This Programme Matters
Families form opinions about a nursery before they ever walk through the door. Your website is not just a digital brochure. It is part of the trust-building process that begins long before an initial visit.
Care Worth Showing
The nursery group delivers high-quality childcare across all five locations. The quality of that care should be immediately visible online. This programme creates a consistent digital presence that reflects the experience families will find at every site.
The First Interaction
For most families, the website is the first interaction they have with your nursery. That interaction shapes whether they pick up the phone or move on. A clear, reassuring digital experience means more of the right families get in touch.
A Foundation To Grow On
This is not a collection of individual website projects. The platform built for Three Little Birds Nursery becomes the shared digital infrastructure for the entire group, giving Three Little Birds, Stone Day Nursery, Little Acres Nursery, Marina Montessori and Dockside Day Nursery a consistent, well-managed online presence.
Programme Objectives
Build Parent Trust
Give families the confidence to enquire, through a digital presence that clearly communicates quality and care.
Generate More Enquiries
Create clear pathways that guide interested parents toward getting in touch, reducing the drop-off between visit and contact.
Clearer Parent Journeys
Ensure every parent can quickly find what they need, from age group information to admissions, without friction.
Better Mobile Experience
Design for the device most parents use first, with a fast, intuitive experience from the moment they land on the site.
Easier Content Management
Give your team the ability to update text, images and announcements independently, without relying on external support.
Reduce Administration
Centralise enquiry management and reporting across the group, reducing time spent on manual processes.
Group-Wide Consistency
Present every nursery location under a consistent digital identity, reinforcing the group brand at every touchpoint.
Foundations For Growth
Build a scalable digital infrastructure that supports new locations, additional services and future programme phases.
Scope of Work
Five workstreams delivered across the programme. Each one builds on the last.
Understanding the nursery group's goals, parent expectations and current landscape before any design work begins.
A nursery-focused design that puts parents at the centre of every decision.
The foundation website for Three Little Birds Nursery, built as the shared platform template for all subsequent nursery locations within the group.
Three Little Birds Nursery has been selected by the nursery group as the first delivery location. The platform built here becomes the shared foundation for Stone Day Nursery, Little Acres Nursery, Marina Montessori and Dockside Day Nursery, reducing cost and implementation risk across the wider rollout.
A straightforward content system your team can manage day-to-day without technical support.
Technical foundations that ensure the platform is fast, secure and reliable for every visitor.
The Platform
This is more than a website. It is a shared platform allowing leadership teams to manage content, monitor website performance and maintain consistency across all nursery locations from a single place.
Parent Journey
Clear pathways guiding families from first visit to enquiry, with every step designed around how parents actually search and decide.
Trust Building
Consistent, high-quality presentation across every page that reinforces the care and professionalism families will experience in person.
Enquiry Experience
Straightforward contact and admissions processes that reduce friction and make it easy for interested families to take the next step.
Mobile Experience
Designed to perform on the devices parents use most, with fast loading and intuitive navigation on every screen size.
Information Accessibility
All the details a parent needs, presented clearly and without clutter. Age groups, curriculum, team, facilities and admissions in one place.
Content Management
A simple, intuitive system your team can use independently to keep content current across every nursery location.
Analytics & Reporting
Visibility over how parents are finding and using the site, with clear reporting accessible to your leadership team.
Performance & Security
Fast, secure and reliable hosting with active monitoring, SSL security and GDPR-conscious design throughout.
Programme Timeline
Each phase builds directly on the one before it. The infrastructure created in month one powers everything that follows.
Month 1
Three Little Birds Nursery
The foundation phase. Discovery, design, build and launch of the Three Little Birds Nursery website, establishing the shared platform all subsequent sites are deployed from.
Months 2-3
Central Management Platform
A shared management system giving the leadership team centralised control over content, enquiries and performance across all nursery locations.
Phase 2 Deliverables
Not Included in Phase 2
These may be explored as future opportunities but are outside the current programme scope.
Months 4-6
Nursery Rollout
The proven platform deployed across the remaining four nursery locations. One consistent shared system, rolled out efficiently across Stone Day Nursery, Little Acres Nursery, Marina Montessori and Dockside Day Nursery.
Long-Term Digital Roadmap
Phases 1-3 are quoted and included within this proposal. Phases 4 and 5 represent future opportunities and are not part of this engagement.
Phase
01
Three Little Birds Nursery Website
The digital foundation for the group. Discovery, design, build and launch of the Three Little Birds Nursery website, establishing the shared platform all future sites are built on.
Phase
02
Central Management Platform
One shared platform allowing leadership teams to manage content, monitor website performance and maintain consistency across all nursery locations from a single place.
Phase
03
Nursery Website Rollout
Deployment of the proven platform across Stone Day Nursery, Little Acres Nursery, Marina Montessori and Dockside Day Nursery. Group-wide consistency delivered efficiently, without the cost of four separate custom builds.
Phase
04
Marketing Hub
Potential future capability for campaign planning, marketing reporting and parent acquisition insights across the group. Not included in this proposal.
Phase
05
Content & Asset Generation
Potential future capability for flyer creation, marketing asset production and social content support. Not included in this proposal.
Included In This Proposal
Future Opportunities (Not Quoted)
Success Measures
Success is measured against outcomes that matter to the business, not website statistics.
Stronger First Impressions
The website reflects the quality of care delivered in person. Parents arrive at an enquiry feeling informed and reassured, not uncertain.
Clearer Enquiry Journeys
Fewer interested parents leave without getting in touch. Enquiry pathways are clear, accessible and simple to complete on any device.
Improved Mobile Experience
The site works well on the devices most parents use. Loading is fast, navigation is intuitive and information is easy to find.
Easier Content Management
Your team can update the site independently. Key information stays current without requiring external support for routine changes.
Group-Wide Consistency
Every nursery location presents a consistent, professional digital identity. The group brand is reinforced across all five sites.
Stronger Digital Foundations
The infrastructure supports the group's growth plans. Adding new locations or future programme phases does not require rebuilding from scratch.
Programme Investment
The programme is priced across its three delivery phases. Ongoing support is entirely separate from delivery costs and is an optional addition.
Phase 01
Three Little Birds Nursery Website
£2,500
One-off delivery fee
Phase 02
Central Management Platform
£4,000
One-off delivery fee
Phase 03
Remaining Nursery Rollout
£8,000
£2,000 per site, four sites
Total Programme Investment
All three phases. Three Little Birds Nursery website (£2,500), central management platform (£4,000) and four-site rollout (£8,000). Excludes optional ongoing support.
£14,500
Optional Ongoing Support
Monthly support covering hosting, security updates, technical maintenance and access to the Studio Kaiso team for content updates and guidance. Completely separate from delivery costs and not required to proceed.
£500
Per month, optional
Commercial Assumptions
The following assumptions apply to this proposal. Any variation may require a revised scope or separate quotation.
Content and Imagery
Content and imagery will be supplied by the nursery group unless otherwise agreed in writing prior to project commencement.
Project Contact
One primary project contact will be nominated for approvals and feedback throughout the programme.
Revisions
Up to two rounds of revisions are included per phase. Additional revision rounds may be quoted separately.
Existing Branding
Existing nursery group branding will remain in use unless a rebrand is agreed separately as part of the scope.
Third-Party Software
Any third-party software subscriptions required to operate the platform will be billed separately and are not included within the programme investment.
Hosting and Domains
Hosting and domain costs are operational expenses billed separately from project delivery fees. Estimated costs are provided in the ongoing costs section below.
Additional Functionality
Any functionality requested outside the agreed programme scope will be assessed and may require a separate quotation before work proceeds.
Timelines
Programme timelines assume timely feedback and content delivery from the nursery group at each stage. Delays in approvals or content supply may affect the overall schedule.
Payment Schedule
Payments are structured to align with programme milestones across the six-month delivery period. Each payment is triggered by the completion and approval of a key phase.
25%
Programme Commencement
Due upon agreement of this proposal and before discovery work begins.
25%
Three Little Birds Nursery Launch
Due upon completion and approval of the Three Little Birds Nursery website.
25%
Central Platform Completion
Due upon completion and approval of the Central Management Platform.
25%
Nursery Rollout Completion
Due upon completion of the full nursery rollout programme across all remaining sites.
Estimated Ongoing Costs
The following are estimated operational costs that fall outside the programme delivery fee. They are not included in the investment figures above and will be billed separately.
Hosting
£75 / mo
Secure hosting for all five nursery websites and the central management platform.
Domain Renewals
£50–100 / yr
Annual renewal of domain names for each nursery location. Total estimated across all five sites.
Optional Support Plan
£500 / mo
Ongoing technical maintenance, security updates and access to Studio Kaiso for content support.
Third-Party Software
TBC
Depends on final platform choices confirmed during planning. Only approved services will be implemented.
Estimated monthly operational costs are intentionally separated from project delivery costs. Final software requirements will be confirmed during platform planning and only approved services will be implemented. Prices are subject to change.
Next Steps
Three Little Birds Nursery is where the programme begins. By the end of six months, all five nursery locations share a consistent, scalable digital presence that reflects the quality of care already being delivered across the group.
Approve the proposal
Confirm your approval and we will issue a formal agreement to get the programme formally underway.
Kick-off call
A focused session to align on goals, confirm key contacts and agree the Month 1 project plan.
Discovery begins
Stakeholder consultation, parent journey mapping and content planning. The foundation for everything that follows.
Three Little Birds Nursery launches
The new Three Little Birds Nursery website goes live, and the shared platform for the wider group rollout is in place.
Ready to proceed?
Accept this proposal to confirm your place and begin the programme. If you have questions before approving, book a call with Shirvaughn directly.